AI-Powered Fractional RevOps for Humans
Helping lean GTM teams replace expensive, fragmented sales tools with AI-powered systems that actually work together.
Small But Mighty... Sound Familiar?
The trap that keeps lean GTM teams stuck.
Tool Sprawl
Dozens of SaaS apps, most underused, none talking to each other. You’re paying for overlap and getting gaps.
No RevOps Headcount
Too big for founder-led sales, too small for a $150K VP of RevOps. You’re stuck in the middle.
Manual Everything
Lead routing, enrichment, follow-ups, and reporting done in spreadsheets and sticky notes.
Scaling Pressure
Growing fast, but your GTM process won’t survive the next hire. What works now breaks at 30.
What I Build
End-to-end RevOps systems powered by AI.
GTM Stack Audit & Consolidation
Eliminate redundant tools, configure what stays, build what’s missing. Typical savings: 30-50% of current tool spend.
AI-Powered Automation Build
Lead scoring, enrichment, competitive tracking, prospecting workflows, task automation. All powered by AI, tailored to your business.
Ongoing Fractional RevOps
Monthly optimization, new automation builds, reporting, training. A fractional RevOps function at a fraction of the cost.
How It Works
Discovery & Audit
Full GTM stack audit, automation opportunity map, ROI projections.
Implementation
Build and deploy AI-powered systems inside your CRM and sales stack.
Optimize & Iterate
Monthly reviews, new builds, continuous improvement.
Built in 2 Weeks. Not 2 Quarters.
From dozens of clunky SaaS tools to an AI-powered GTM engine.
Before & After
- Manual lead routing & follow-up
- 6sense, Seamless, Monday.com subscriptions
- Hours of daily admin work
- Months to deploy new GTM tooling
- Outside CRM consultant engagement
- Automated intent alerting + task creation
- Claude-powered prospecting, scoring, enrichment
- Minutes to realized value
- Days to customer value
- Self-built, AI-powered CRM optimization
What Was Built
Inside the CRM (HubSpot)
- Automated intent/trigger alerting
- Lead/account scoring and enrichment
- Pre-sales activity/task creation
- Competitor tracking with real-time battle cards
- Daily omni-channel action item tracker
- Account + contact de-duplication
Outside the CRM
- ICP-specific ROI calculator
- Customer workflow mapping tool
- Business case auto-generator
- Real-time pre-call prep Chrome extension
- Real-time sales co-pilot Chrome extension
- Brand-specific multi-source KPI dashboard
Who I Am
I'm Brenton. I spent nearly a decade in SaaS sales, watching companies drown in tools they barely use and processes that don't scale. I started building AI-powered automations to solve my own GTM problems and realized the solutions I was building were exactly what every lean GTM team needs but can't afford to build.
Now I'm helping others achieve this by providing fractional RevOps for growing sales teams, powered by AI. I'm not a consultant who hands you a deck and disappears. I'm a seller by trade with a genuine passion for the craft. I build the systems in line with your GTM strategy, deploy them inside your stack, and stick around to make sure they keep working for you.
Ready to Fix Your GTM Stack?
Book a free 30-minute AI-readiness consultation. No pressure, no pitch deck. Just a focused conversation about your specific situation.
Select a Date
Choose a weekday that works for you.
Prefer email? Reach me at brenton@oddops.co
Connect with me on LinkedIn